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Homes are selling rather quickly in today's real estate market.
Yet, statistics show, that many saleable homes fail
to sell the first time they are offered for sale.
The most common reasons a home does
not sell:
1. Price
2. Exposure
3. Market Factors
4. Agent
1. Price...
What is the best price obtainable for your property?
The first factor that can contribute to an expired listing is price.
Sometimes people believe that real estate agents intentionally low ball
listings in order to make an "easy" commission. It is understandable that
we all become attached to our homes. It is easy to believe emotionally
that our home is best and worth way more than our neighbors home. We have
also learned that price is not always the reason a listing expires! But
the wrong price will keep your home off of the sold list and eventually it
will end up on the expired list.
Factors that
do not affect
the value of your property:
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What you paid when you bought
your home. |
|
The cash proceeds you "need"
from the sale. |
Buyers and the market
dictate the best price obtainable for your property:
|
Buyers comparison shop. |
|
Buyers will not pay more for
a property than they feel it is worth based on comparison. |
Sold, Closed
and Funded sales transactions show what buyers were willing to pay for a
home.
|
They also demonstrate what a
lending thought the property was worth. |
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Active listing prices are
speculative and do not necessarily indicate true value. |
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2. Exposure...
Our Homeselling System gives your home maximum exposure with the minimum
amount of effort on your part.
| First, we know how and where to “target” the most effective sources
of buyers thus creating interest in your home. |
| Second, our program is designed to get those buyers into your home. |
| Third, our program keeps the attention of those buyers with a full
color 8 page photo packed brochure custom designed for and displayed in
your home. |
While all of this is happening, we stay in constant contact with you
providing feedback from every showing and informing you of when and where
and provide proof of all of our advertising about your home. PLUS, we provide you with a new Market Analysis and Market Review every two weeks
via your computer and phone. Plus, we are the only Realtor to install a
Radio Transmitter
in your home that sells your home over the airwaves 24/7.
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3. Factors affecting marketability of your
home:
Some factors are beyond your control and must be accounted for with
price. These include:
| Physical features: Location of property, floorplan and style. |
| Market Conditions: Buyer demand, interest rates, seasonal demand.
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| Competition: The number of homes for sale. |
Some factors are within our control:
| Listing price and terms offered. |
| Condition of property. It is imperative to have any needed
maintenance work performed in order for your property to compete in the
open market. |
| Promotional strategy and ease of showing. If buyers cannot see your
home they will not buy it. |
Promotional Strategy:
An experienced agent will systematically expose your home to the
public. A variety of mediums must
be employed to achieve maximum exposure.
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4. The Agent...
Sometimes a listing expires because the listing agent was
inexperienced. Common mistakes made by inexperienced agents:
| Taking overpriced listings. |
| Improper advertising. Some agents cannot afford to properly
advertise your home. |
| Communication about current market activity and showings. |
Having a listing expire without a sale is disappointing to say the
least.
Our "Home Selling System" will sell your home!
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